161: John Jordan's Machine-Age Ideology

In Machine-Age Ideology: Social Engineering and American Liberalism, 1911-1939, John Jordan argues that early 20th century "rational reform" was the product of the top-down, antidemocratic, technocratic politics of the machine age, and thus American liberal reformers in this era became less interested in helping the poor gain their voices as citizens than in engineering and controlling society.  Jordan's cultural history, which relies primarily on the papers of reformers, statements and theories of prominent engineers, writers, and academics, and popular lit sources, shows how technological language and notions of Progress, control, and hierarchy filtered into social reform and the institution of liberalism as a whole.

Jordan divides his study into three historical periods, each with its own reform projects.  He locates the origins of rational reform (1880-1910) in Progressive reformers and sociologists like Veblen, who want to make the relationship between reformers and society less political and more like the relationship between engineers and nature.  From 1910 to WWI, publications like Lippman's The New Republic and foundations like Russel Sage, the Rockefeller Foundation, and Carnegie Corp start arguing that "disinterested specialists" well-versed in social science and technology should lead the masses; Herbert Hoover called on manly men to be "officers in the great industrial army;" and Taylor and other efficiency experts made the efficiency craze visible.

160: Reyner Banham's Well-Tempered Environment

In The Architecture of the Well-Tempered Environment, Reyner Banham argues that architecture is not just about beautiful building facades - it's also about the mechanical systems that make those buildings function.  Frustrated by the lack of attention paid to mechanical systems by architectural histories (in the late 1960s, when Banham was writing, there were apparently none), Banham pored through trade catalogues, lectures to professional societies, specialist periodicals, building plans and patent-office records, and other primary sources in pursuit not of firsts, but of mosts - of the point at which most buildings had incorporated a new technology and thus the point at which that technology had begun to shape architectural design.  His descriptions of particular buildings are thus discussions of the "typical" rather than the iconic.  With this approach, he takes architecture out of art and subsumes it into a larger category of "environmental management," an interdisciplinary, problem-based profession that treats architecture as context-dependent technological systems or "habitable volumes."

156: Gail Cooper's Air-Conditioning America

In Air-Conditioning America: Engineers and the Controlled Environment, 1900-1960, Gail Cooper examines the development of air-conditioning technology and the tensions between engineering philosophy and consumer preference that shaped its design.  Working from a variety of sources, including trade literature, popular magazines, newspapers, and corporate records, Cooper argues that air-conditioning developed via a process of contestation, and that the three systems that resulted - custom-built systems, centralized air, and window units - are each an imperfect mix of the interests of engineers, corporations, and various consumer groups, legacies of the times when each group was more dominant than the other two.

Per Cooper, air conditioning development went through three major phases.  From 1900 to WWI, engineers Alfred Wolff, Stuart Cramer and Willis Carrier adapted industrial heating, ventilation, and freezing systems to offices and factories.  Their custom designs attempted to control both heat and humidity, though they focused mainly on humidity until the 1930s.  The first custom systems were installed in stock exchanges, banks, and Southern textile mills.  Because Progressive reformers were obsessive about healthy ventilation for schoolchildren, schools also became testing grounds for the new technology.