151: Lindy Biggs' Rational Factory

In The Rational Factory: Architecture, Technology, and Work in America's Age of Mass Production, Lindy Biggs examines the relationship between rationalized, mechanized mass production and the buildings in which the new assembly lines were housed.  Focusing primarily on the Ford Motor Company, with supporting evidence ranging from Oliver Evans' flour mill to the professionalization of engineering, Biggs argues that the rational factory combined people, machines, and architecture into an organic, highly efficient machine.

Biggs tells a rather linear narrative of the development of the rational factory.  While Oliver Evans had designed a mill in the 1780s that could continuously process wheat into flour (wheat entered the top floor and exited the bottom floor as flour), his integration of form and workflow was relatively ignored until the second half of the 19th century.  Early 19th century textile mills had only minor interest in controlling workflow.  However, after the civil war, the rise of the new profession of industrial engineering, in combination with the proliferation of new "processing industries" like meatpacking and steelmaking, led to renewed interest in workflow design, especially in the context of both a competitive market and worker resistance.

147: Terry Smith's Making the Modern

Terry Smith is an art historian, and Making the Modern: Industry, Art, and Design in America is a study of the relationship between the visual imagery of the 1920s and 1930s and the era's cultural, economic, and industrial configurations.  Far from focusing on high modern art and design, Smith studies modern architecture, painting, photography, design, advertising as gleaned from sources as varied as Ford Motor Company photos of plants and work processes, architectural plans for office buildings, and documentation of the 1939 World's Fair in New York.  Methodologically, Smith deconstructs each work or artifact via a rigorous investigation of its historical setting for signs that the work documents conflict or social change.  Working across disciplinary boundaries, the book draws together a "visual regime" or "ensemble of processes of visualization and representation" of modernity, where visual representation and sociocultural processes work together to create a uniquely modern worldview called the "iconology of modernity."