Friday, April 12, 2013
162: James Flink's The Automobile Age
Flink's narrative covers many of the canonical topics within industrialization and automobility: the Fordist system of mass production/ mass consumption; transformations in social relations and the landscape as a result of automobility; Sloanism, bureaucracy, and flexible, style-based mass production; global automobility coupled with competition from Europe and Japan; and social and environmental critiques of automobility combined with the "world car." He discusses these processes by carefully tracing technological diffusion within the technological system of the automobile.
But Flink also argues that the automakers, form the very beginning, articulated themselves within both American nationalism and industrial capitalism, so tracing the car allows him to trace and critique these larger systems. He thus shows how Ford's particular brand of paternalism was more social control than benevolence; how the auto boom in the 1920s directly contributed to the Great Depression in the 1930s; how cars fragmented and rearranged neighborhoods and social networks; how the world car has led to uneven geographical development, and how the American "romance" with the car was actually the product of a lot of lobbying by automakers for more and better roads rather than public transit, so that an inefficient, capital-intensive system was largely funded by American tax dollars.
Flink argues that the automobile age ended in the 1970s, when public outcry led to increased safety and environmental regulations, but that the automobile will continue to be the dominant mode of transportation, especially in the US, for the foreseeable future. I agree with him on both counts, and I hope that the recent resurgence of interest in bicycling and public transportation broadens to include more social groups so that the burden of automobility doesn't continue to be shouldered by the poor.